The entry into the capital of the family investment holding company DENTRESSANGLE marks a new stage in the history of Infogene. The brand positioning of Infogene as the leader IT consulting company in the field of healthcare has been lost over the years due to rapid growth.
Website infogene.fr →
To reposition the brand on the market, we have restructured and created 9 service offers. Through these offers, Infogene meets the IT and regulatory needs of its customers.
In just 7 months, we managed to double the number of website visits with 67.7% coming from SEO traffic. Due to increase of visits, Infogene had 15 new professional contacts.
We have implemented a sophisticated automated communication system with downloadable resources from the website. This system allows you to build, sort and grow your contact databases, simultaneously creating brand loyalty.
With the deployment of a new communication strategy on its social networks, Infogene is strengthening its brand awareness and broadening its target audience.